Claudio Buziol registers the REPLAY brand.

Fashion Box, specialising in casual shirts, is founded.

Replay reinvents double-ring denim jeans. In just two years production reaches one million garments.

The Replay total look is expanded to thousandsof articles in the collection. A kids’ clothing line, REPLAY&SONS, is launched.

Replay branches into underwear design. The group expands to new Asian and Middle East markets.

Fashion Box builds its new 25,000 m2 headquarters in Asolo near Treviso.

September sees the opening of a new 800 m2 store in Corso Vittorio Emanuele in Milan, which marks a new beginning in the Retail concept.

The Sugi International Limited in Hong Kong signs a licensing agreement for the production and distribution of shoes under the REPLAY and REPLAY&SONS brands.

WE ARE REPLAY, the Group’s high-end jeans wear line, makes its appearance.

The Replay brand celebrates its 25th anniversary at the Abbey of San Gregorio in Venice.

Autumn sees the arrival of the new Replay Fragrances, the Replay Time&Jewel (watches and jewellery) and the Replay Underwear lines.

The company boasts a total of 200 stores. The Replay on-line flagship store opens in May.

Equibox Holding S.p.A. acquires 51% of Fashion Box. The new Retail concept is introduced to the flagship stores in Milan and Paris and celebrated with internationally-acclaimed events attended by celebrities from the world of music and entertainment.

The Replay brand celebrates its 30th anniversary. The new Retail concept is also applied to the Barcelona and London stores. A number of important international openings take place with the company strengthening trade development in the Asian market. The Fashion Box Japan branch, direct distributor of all the brands, opens.

The Dragon Box Trading subsidiary opens in March with the task of guiding trade activities in China. The company continues to develop the Retail channel worldwide. In July the opening ceremony for the first Chinese flagship store in Beijing (500 m2), in the Sanlitun Village, is held. The new Replay store in Daikanyama, in the centre of Tokyo, opens at the end of August.

Replay signs a four-year deal with FC Barcelona to provide the first team, and the rest of the club’s sportsmen and women, with clothing and footwear.

The new Milan Replay Flagship store Replay The Stage opens. Designed like a film set with a variety of breathtaking backdrops, this spectacular store sees customers become characters in their own fantasy film. Replay The Stage re-defines the popular concept of retail experience.

International star player and Captain of the Brazil national football team, Neymar Jr., joins Replay as ambassador for a three year contract.

The Corporate structure and ownership welcomes Belle International as shareholder, with Equibox maintaining majority and control of the Company.

Neymar Jr. and Replay confirm their synchronicity and renew their partnership for another 3 years.

Replay starts a 4 year partnership as “Official Denim Partner” with Paris Saint-Germain football club.

Neymar Jr. and Replay launch a co-branded NJR | Replay Capsule Collection. Replay signs a four year agreement with legendary rugby Team All Blacks to become their “Official Formalwear and Denimwear Partner” as well as a four year endorsement wih Ajax FC.

Replay hits another milestone by turning 40 year old. As part of its broader strategy of sports sponsorships, Replay announces a collaboration in the world of athletics with the legendary Usain Bolt.

Replay further elevates its sponsorship strategy by putting its name beside a leading light of sporting excellence by announcing its entry into the world of tennis with its sponsorship of the prestigious Rolex Monte-Carlo Masters.